Office of Sustainability at UCR
Overview
The Office of Sustainability at UC Riverside promotes environmental awareness and student engagement through events, programs, and digital outreach. During my time as a Marketing Assistant, I supported content creation, campaign planning, and event promotion across social media and in-person activations, with a focus on increasing engagement and visibility.
I contributed to the planning and execution of digital content and event promotion, including social media posts, tabling materials, and campaign assets. My work focused on improving consistency in posting and increasing audience engagement.
Content strategy emphasized consistent posting, engaging visuals, and alignment with key campaign moments such as Earth Month, resulting in increased reach and stronger audience interaction.
Content & Creative Work
Short-Form Videos
Tools Used:
DJI Osmo Pocket 3, CapCut
Views: 6,043
Likes: 632
Shares: 87
Saves: 67
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Views: 6,568
Likes: 256
Interactions: 301
Views: 1,806
Reach: 926
Interactions: 61
This video outperformed 90% of creators with similar follower counts.
Graphics
Tools Used:
Adobe Photoshop & Canva
Custom Office Logo
Tools Used:Â Hand-drawn in Freeform, text added in Canva
Custom Postcard Activation
Designed custom postcards for tabling events and led an interactive activation where participants wrote messages that were mailed out, increasing engagement and creating a more personal, memorable experience.
Strategy & Planning
Content Calendar
Event Media Schedule
Content Planning & Scheduling
Event Media Planning
Planned and structured content across platforms for Earth Month, aligning posting cadence and content themes with key campaign moments.
Created a media schedule for Earth Month events, coordinating content capture and posting to maximize visibility and engagement.
Performance & Insights
Content Performance & Engagement Growth
Comparison of content performance from the previous academic year to current activity after I joined in Sept 2025, showing improved engagement and more consistent audience interaction following more structured content planning..
These visuals demonstrate a clear increase in engagement from the year prior to my joining the office to the present.