Additional Work
Content & Brand Experience
Note & Chain—Marketing Intern
Note & Chain is a direct-to-consumer jewelry brand focused on personalized, sentiment-driven pieces, combining minimalist design with meaningful messaging.
Feedback from the CEO of Note & Chain on my contributions as a Marketing Intern.
As a Marketing Intern, I managed Pinterest, Instagram, and TikTok accounts, created and scheduled content through a content calendar, and conducted keyword and trend research to inform content strategy and improve discoverability.
Worked to maintain a cohesive brand presence across platforms by organizing content workflows, supporting posting schedules, and aligning visuals with brand identity. Contributed to content ideation and leveraged trend awareness to keep content timely and engaging.
Organized dataset of high-performing keywords used to inform content planning and improve discoverability.
Tracked Pinterest performance metrics such as impressions and outbound clicks while conducting keyword research to identify high-performing search terms, using these insights to inform content strategy and improve discoverability.
Performance insights used to evaluate content effectiveness and guide strategy.
Her Campus at UC Riverside—Marketing Chair
Our thrift swap event sparked high turnout and enthusiasm, boosting engagement and drawing new interest to our organization through its fun, sustainable focus.
Preview of the Her Campus platform to provide context on the content and audience I contributed to.
Contributed to Her Campus UCR by creating and curating newsletter content focused on engaging a student audience through relevant topics and digital communication.
Wrote and organized newsletter content, selecting topics and structuring layouts to maintain a consistent voice and improve readability for a student audience.
Focused on content curation and audience engagement, applying an understanding of tone, timing, and relevance to increase reader interest.
Research & Analysis
Sephora Business Plan Mockup Project
Role: Team Lead, Marketing Strategy, Financial Strategy – Student Project
Type: Business Plan
Tools Used: Google Slides, Google Docs, Market Research, SWOT Analysis Date: Jan 2024 – Mar 2024
Overview:
Led a team project to develop a strategic business plan for Sephora as part of an introductory business course. The plan focused on increasing market share through Gen Z-targeted initiatives and omnichannel retail strategies.
What I Did:
• Directed team meetings, delegated tasks, and ensured timely progress across all sections
• Conducted competitive and SWOT analysis to identify growth opportunities
• Contributed to strategy development, focusing on digital engagement and experiential retail
• Designed and presented a final pitch deck outlining marketing, operations, and financial considerations
Outcome:
Project received strong feedback for its cohesive vision and well-organized delivery. Strengthened skills in team leadership, brand strategy, and business communication.
App Prototype Project
Role: Concept Creator – Student Project, IT Management Course
Type: App Concept & Prototype
Tools Used: Google Slides, Basic Market Research
Date: February 2025
Overview:
Created a concept for a beauty trend forecasting app as part of an introductory business course. The app was designed to help users discover emerging beauty trends early through curated content, social media tracking, and seasonal forecasting.
What I Did:
• Brainstormed and developed the app concept based on current beauty and social media trends
• Conducted light market research to identify gaps in Gen Z beauty discovery tools
• Designed mock app screens and branding assets using Canva
• Created a pitch deck outlining key features, target audience, and potential marketing strategy
Outcome:
Successfully presented the concept in class, earning positive feedback for originality and strong visual branding. Gained foundational experience in ideating and pitching a digital product.
Ulta Beauty Marketing Plan Mockup
Role: Marketing Strategist - Student Project
Type: Class Project
Tools Used: Google Docs, Market Research, SWOT Analysis
Date: Jan 2025 – Mar 2025
Overview:
As part of a consumer behavior course, I developed a sample marketing plan for Ulta Beauty, focusing on expanding Gen Z engagement and brand loyalty through targeted campaigns and digital strategies.
What I Did:
• Conducted market research on Gen Z beauty habits and preferences
• Analyzed Ulta’s brand positioning using SWOT and competitive analysis • Proposed a loyalty-focused marketing strategy integrating TikTok and influencer campaigns
• Designed a full marketing presentation deck with KPIs and campaign timelines
Outcome:
Received high and positive feedback from peers and TA for creative strategy and clear visual execution.
Behavioral Economics & Decision Making Lab (BEDLab)
• Assisting with ongoing research examining how consumers make decisions in everyday contexts, with a focus on behavior, perception, and marketing influence
• Contributing to literature reviews, data organization, and experimental design support under faculty guidance
• Developing research skills in behavioral science and gaining exposure to experimental methods and consumer psychology
Additional Experience
Aug 13, 2035
UCR Department of Music—Concert Usher
• Managing ticket distribution and guiding patrons to their seats
• Ensuring seating capacity compliance and maintaining a safe environment for guests.
• Developed strong communication and customer service skills in a fast-paced event setting.